Expert guides, case studies, and technical deep dives on marketing optimization, image compression, PDF management, and currency exchange. Real data from our testing and client work.
10 min
How JPEG, WebP, and AVIF compression algorithms work. Our testing results comparing quality settings, file sizes, and loss metrics (SSIM scores).
11 min
Complete guide to PDF compression. Real test results comparing 8 tools (Adobe, ILovePDF, SmallPDF, Ghostscript). Compression techniques explained with results.
13 min
How currency exchange rates work, real-time vs delayed rates, hidden bank fees. Complete cost analysis: Wise vs PayPal vs Bank transfers with real numbers.
Use our free tools to calculate your ROAS, compress images, convert PDFs, and compare currency rates. No signup required.
Every guide includes real test results, numbers, and statistics from actual campaigns and testing.
Written by marketing professionals with 15+ years experience in digital advertising and optimization.
Every article includes specific strategies you can use immediately to optimize your own campaigns.