Our Team
Meet the experts behind ROAS Tools—seasoned digital marketing professionals, certified analysts, and engineers committed to providing accurate, trustworthy financial tools.
Sanjay Kumar
Founder & Lead Developer
Sanjay is a full-stack developer and digital marketing consultant with over 15 years of experience building financial tools and analytics platforms. He previously worked at leading e-commerce agencies managing $2M+ monthly ad budgets for Fortune 500 clients.
Certifications
- • Google Ads Certification (2021-Present)
- • Meta Blueprint Certified (2020-Present)
- • AWS Certified Solutions Architect
Specializations
- • Performance Marketing Analytics
- • Financial Modeling & ROAS Optimization
- • Full-Stack Development (React/Node)
"I built ROAS Tools because I was tired of seeing business owners waste money on unprofitable ads. Accurate financial tracking shouldn't require a finance degree—it should be instant and free."
Priya Malhotra
Content Strategist & SEO Specialist
Priya oversees all editorial content, guides, and educational resources on ROAS Tools. With a background in technical writing and SEO, she ensures every article is accurate, well-researched, and optimized for search visibility. She has published over 200 marketing guides with 5M+ total reads.
Credentials
- • M.A. in Communication (Mumbai University)
- • HubSpot Content Marketing Certification
- • 8+ years technical writing experience
Expertise
- • SEO Strategy & Technical SEO
- • Marketing Education & Training
- • Data-Driven Content Creation
"My goal is to make complex marketing concepts accessible to everyone. Whether you're a beginner or an expert, you should be able to find actionable advice without jargon."
Rahul Verma
Quality Assurance Engineer & Data Analyst
Rahul ensures every calculator, converter, and tool on the platform produces mathematically accurate results. He conducts rigorous testing against industry benchmarks and validates formulas with CPAs and financial analysts. Prior to joining ROAS Tools, he worked as a systems analyst at HDFC Bank.
Background
- • B.Tech in Computer Science (IIT Delhi)
- • Certified Data Analyst (Google)
- • 6+ years in fintech QA and testing
Responsibilities
- • Formula Accuracy Validation
- • Cross-Browser Testing
- • Performance Benchmarking
"Precision matters in finance. One decimal place error can cost a business thousands. That's why I personally test every edge case before any tool goes live."
Our Commitment to Excellence
Every member of the ROAS Tools team follows strict editorial and accuracy standards. We fact-check all content against official sources (Google Ads documentation, Meta Business Help Center, financial regulations), cite our sources transparently, and update our tools regularly to reflect industry changes.
We believe in continuous learning and professional development. Our team members maintain active certifications and stay updated on the latest changes in digital advertising platforms, privacy regulations (GDPR, CCPA), and web technologies.