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Editorial Policy

Our commitment to accuracy, transparency, and trustworthiness in every tool, guide, and resource we publish.

Last Updated: February 10, 2026 | Next Review: August 10, 2026

Our Editorial Mission

ROAS Tools is committed to providing accurate, unbiased, and actionable financial tools and educational content to digital marketers, entrepreneurs, and business owners worldwide. Our editorial policy ensures that every piece of content we publish meets the highest standards of quality, accuracy, and integrity.

We do not accept payments for reviews, rankings, or recommendations. All content is created independently by our team based on research, industry best practices, and verified data sources.

Content Creation Standards

Accuracy First

Every calculator formula is verified against official documentation from Google Ads, Meta Business Help Center, and accounting standards (GAAP). All numerical examples are tested with real data before publication.

Source Citation

All factual claims, statistics, and industry benchmarks are cited with links to original sources. We prioritize primary sources (official platform documentation, academic research, government data) over secondary sources.

Expert Review

All financial content is reviewed by team members with industry certifications (Google Ads Certified, Meta Blueprint Certified) and 10+ years of professional experience managing six-figure advertising budgets.

Regular Updates

We monitor for changes in advertising platforms, privacy laws, and industry standards. Content is reviewed and updated at least every 6 months, or immediately when significant platform changes occur.

User-Centric Language

We write in clear, accessible English without unnecessary jargon. Technical terms are explained in context. Our target reader is a small business owner or marketer without a finance background.

What We Don't Do

  • ×No Paid Placements: We do not accept money from companies to promote their tools, services, or courses.
  • ×No Affiliate Bias: While we may include affiliate links for relevant products (e.g., accounting software), these do not influence our recommendations or editorial content.
  • ×No Clickbait: We don't use sensationalized headlines, fake urgency, or misleading thumbnails to drive traffic.
  • ×No AI-Generated Content Without Review: While we may use AI tools for research assistance, all published content is written, fact-checked, and approved by human experts.
  • ×No Personal Data Collection: Our calculators never send your financial data to our servers. All processing happens client-side in your browser.

Corrections & Updates Policy

We take accuracy seriously. If you identify an error in any of our tools, guides, or content:

  1. 1.Report It: Email us at luckmatters199@gmail.com with details of the error, including the page URL and description of the mistake.
  2. 2.We Verify: Our team will investigate the issue within 48 hours and cross-check against our original sources.
  3. 3.We Correct: If the error is confirmed, we'll update the content immediately and add a "Correction Notice" at the top of the page explaining what was changed and when.
  4. 4.We Thank You: We'll credit the person who reported the error (if they wish) and send a personal thank-you email.

Trusted Sources

We rely on authoritative, verifiable sources for all factual claims. Our primary sources include:

Official Platform Documentation

  • • Google Ads Help Center
  • • Meta Business Help Center
  • • TikTok Ads Learning Center
  • • LinkedIn Marketing Solutions

Industry Standards

  • • GAAP (Generally Accepted Accounting Principles)
  • • IAB (Interactive Advertising Bureau)
  • • ISO Standards (ISO 4217 for currencies)
  • • W3C Web Standards

Government & Financial Data

  • • Federal Reserve Economic Data (FRED)
  • • European Central Bank (ECB)
  • • Bank for International Settlements (BIS)
  • • U.S. Bureau of Labor Statistics

Academic Research

  • • Peer-reviewed marketing journals
  • • University research papers
  • • Industry whitepapers from Nielsen, Forrester
  • • Think with Google (Google research arm)

Advertising & Monetization

ROAS Tools uses Google AdSense to display advertisements. This allows us to keep all core features 100% free for users. Here's our advertising policy:

  • Clear Ad Labeling: All advertisements are clearly labeled and distinguished from editorial content.
  • No Disruptive Ads: We do not use pop-ups, auto-playing video ads, or full-page interstitials that interfere with tool usage.
  • Editorial Independence: Advertisers have no influence over our content, tool development, or recommendations.
  • Privacy First: We do not sell user data. Ads are served by Google AdSense based on your browser's anonymous preferences.

Your Voice Matters

We actively encourage user feedback to improve our tools and content. If you have suggestions, corrections, or questions:

  • 📧 Email: luckmatters199@gmail.com
  • ⏱️ Response Time: We respond to all legitimate inquiries within 48 hours
  • 🔄 Updates: If your feedback leads to changes, we'll notify you personally

This editorial policy is a living document. We review and update it as our standards evolve.
Questions about our editorial practices? Contact us.