Back to Home

Success Stories & Case Studies

Real results from businesses and marketers who used ROAS Tools to optimize their advertising spend and improve profitability.

E-Commerce Fashion Brand

Dropshipping • Facebook Ads • 6-Month Campaign

ROAS Improvement

2.1x → 4.8x

Monthly Ad Spend

$12,000

Profit Increase

+$18K/month

The Challenge

A Mumbai-based dropshipping store selling women's fashion accessories was spending ₹10 lakh/month ($12,000) on Facebook Ads but couldn't determine if campaigns were actually profitable. They calculated revenue correctly but forgot to include product costs, shipping, and payment gateway fees in their ROAS formula.

The Solution

Using our ROAS Calculator and Break-Even ROAS formula, the owner discovered their true break-even ROAS was 3.5x(not 2x as they assumed). Armed with accurate data, they:

  • Cut 3 unprofitable ad sets that had 2.2x ROAS (below break-even)
  • Doubled budget on 2 high-performing campaigns with 5.5x ROAS
  • Negotiated better shipping rates, lowering their break-even ROAS to 3.2x

The Results

Within 6 months, their average ROAS jumped from 2.1x to 4.8x. Monthly profit increased by ₹15 lakh ($18,000), and they scaled ad spend to ₹18 lakh/month while maintaining profitability.

"ROAS Tools helped me realize I was burning money on campaigns I thought were profitable. The break-even calculator was a game-changer—it's now the first thing I check every Monday morning." — Neha S., Founder

SaaS Startup (B2B Marketing Tool)

Google Ads • Lead Generation • 3-Month Campaign

Cost Per Lead

$85 → $32

Conversion Rate

12% → 28%

Monthly Savings

$8,500

The Challenge

A Bengaluru-based SaaS company offering a CRM tool for real estate agents was spending $15,000/month on Google Ads search campaigns. Their cost per lead (CPL) was $85, and they needed to reduce it to under $40 to maintain profitability.

The Solution

The marketing team used our ROAS Calculator to track which keywords and ad groups delivered the best cost per acquisition. They discovered:

  • Broad match keywords ("CRM software") had $120 CPL—unprofitable
  • Exact match long-tail keywords ("real estate CRM for agents India") had $28 CPL—highly profitable
  • Their landing page had a 12% conversion rate; competitors averaged 25%

The Results

They paused all broad match campaigns, invested the budget into exact match keywords, and optimized their landing page (improving conversion from 12% to 28%). Within 3 months, CPL dropped to $32, and they generated 160 qualified leads/month instead of 75—saving $8,500/month in wasted ad spend.

"We were analyzing the wrong metrics. ROAS Tools forced us to focus on cost per acquisition instead of vanity metrics like impressions. Our CFO is now happy with our Google Ads ROI." — Arjun K., Growth Lead

Freelance Digital Marketer Portfolio

Multi-Client Campaigns • Facebook + Google • 12 Months

Clients Retained

9 out of 10

Avg Client ROAS

5.2x

Revenue Increase

+65%

The Challenge

A freelance marketer in Delhi managing 10 e-commerce clients struggled to communicate campaign performance clearly. Clients often asked: "Are my ads profitable?" but she couldn't provide instant, visual answers during strategy calls.

The Solution

She started using ROAS Tools during weekly client calls to calculate ROAS live. Instead of sending spreadsheets later, she shared her screen and input real-time data:

  • Plugged in ad spend, revenue, and costs during the call
  • Instantly showed clients if they were above/below break-even ROAS
  • Used the visual color-coded results (green = profitable, red = unprofitable) to guide strategy

The Results

Client satisfaction improved dramatically. 9 out of 10 clients renewed their contracts, and she increased her monthly retainer by 65% by demonstrating clear ROI. She also used our Image Compressor to optimize ad creatives, improving load times and CTR.

"ROAS Tools became my secret weapon in client calls. Instead of confusing them with spreadsheets, I now show them real-time profitability in seconds. It builds instant trust." — Pooja M., Freelance Marketer

Government Exam Prep Student

Image & PDF Compression • Document Preparation • 2 Weeks

Time Saved

8 hours

Files Compressed

47 documents

Application

Success ✓

The Challenge

A student preparing for UPSC (Indian civil services exam) needed to upload 47 documents for their application. Each file had strict size limits: images under 300 KB, PDFs under 500 KB. His phone photos and scanned documents were too large, and the government portal kept rejecting them.

The Solution

He found our Image Compressor and PDF Compressor tools. Key features that helped:

  • Target Size Feature: He could set exact target sizes (e.g., 280 KB) and the tool compressed to that limit
  • Batch Processing: Compressed 10 images at once, saving hours
  • Quality Preview: Checked compressed images before downloading to ensure text remained readable
  • No Registration: No signup required—he was on a tight deadline

The Results

All 47 documents were successfully uploaded within the size limits. He submitted his application 3 days before the deadline (previously stuck for 2 weeks). He later sent us a thank-you email after clearing the prelims exam.

"I was about to pay ₹500 ($6) for a premium compression tool, but ROAS Tools did everything for free with better quality. The target size feature saved my application." — Rajesh T., UPSC Aspirant

Your Success Story Could Be Next

Have you achieved great results using ROAS Tools? We'd love to feature your story and help inspire other marketers and entrepreneurs.

Share Your Story